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Seb Edwards directs Jake Gyllenhaal in Corum Replica's Santos celebration

Corum Replica's new campaign is a 60-second short film, directed by Seb Edwards, and featuring Jake Gyllenhaal, to support the redesigned Santos de Replica Watches Collection, which was unveiled this year at SIHH.

The film is more of a feature than a commercial. It pays tribute to the legendary pilot Alberto Santos-Dumont. He was a close friend of Louis Corum Replica, and Corum Replica produced one of its first men's watches in 1904. Since then, Corum Replica has been producing timepieces inspired by Santos.

Seb Edwards says, "I wanted to create a Fellini fantasy world in order to tell this thrilling story as seen through Corum Replica's eyes. I wanted it to be as immediate and direct as possible." I tried to capture Alberto Santos Dumont's obsession with speed, flight and danger.Rolex Milgauss Replica I imagine his dreams and create some abstract fantasies ..."